Privacy Policy – Lalitak.com

Your Privacy Matters to Lalitak

This Privacy Policy describes how Lalitak (“Lalitak,” “we,” “us,” or “our”) collects, uses, processes, and shares your personal information when you visit, use, or make a purchase from https://www.lalitak.com/ (the “Website”). As a brand dedicated to providing useful, reliable, and well-designed household products, we are committed to protecting your privacy and ensuring the security of your personal data in accordance with applicable Indian laws and regulations, including the Digital Personal Data Protection Act, 2023 (DPDPA), once effective.

By using our Website, you signify your agreement to the collection and use of information in accordance with this policy.

  1. What Personal Information About Customers Does Lalitak Collect?

We collect your personal information to provide and continually improve our products and services. Here are the types of personal information we collect:

1.1 Information You Give Us

We receive and store any information you provide in relation to Lalitak products and services. This includes information you give us when you:

  • Search or shop for our household products on our Website.
  • Add or remove items from your cart, or place an order through Lalitak.com.
  • Create or update your account (e.g., your name, email, password, addresses).
  • Communicate with us by phone, email, chat, or otherwise (e.g., customer service inquiries, feedback).
  • Complete a questionnaire, survey, or contest entry form.
  • Provide and rate reviews for our products.
  • Sign up for newsletters or product availability alerts.

As a result of these actions, you might supply us with information such as:

  • Identifying information: Your name, address, phone numbers.
  • Payment information: (Note: We do not store full payment card details; these are securely processed by our third-party payment gateways).
  • Your email address.
  • Content of reviews and communications to us.

You can choose not to provide certain information, but then you might not be able to take advantage of many of our Website’s features or complete purchases.

1.2 Automatic Information

We automatically collect and store certain types of information about your use of Lalitak.com, including information about your interaction with content and services available through our Website. Like many websites, we use cookies and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Lalitak.com.

Examples of the information we collect and analyze include:

  • The Internet Protocol (IP) address used to connect your computer or device to the internet.
  • Login, email address, and password for your account.
  • Device metrics such as when a device is in use, application usage, and connectivity data.
  • Version and time zone settings of your browser/device.
  • Purchase and content use history on Lalitak.com.
  • The full Uniform Resource Locator (URL) clickstream to, through, and from our Website, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).
  • Phone numbers used to call our customer service number.

We may also use device identifiers, cookies, and other technologies on devices and our web pages to collect Browse, usage, or other technical information.

1.3 Information from Other Sources

We might receive information about you from other sources, such as:

  • Updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.
  • Information about your interactions with products and services offered by our affiliates or partners (e.g., if you interact with a Lalitak promotion on another site).
  • Credit history information from credit bureaus (if applicable, for fraud prevention or specific payment services).
  1. For What Purposes Does Lalitak Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

  • Purchase and Delivery of Products and Services: We use your personal information to take and fulfill orders for our household products, process payments, deliver products, and communicate with you about your orders, product updates, and promotional offers.
  • Provide, Troubleshoot, and Improve Lalitak Services: We use your personal information to provide Website functionality, analyze performance, fix errors, and improve the usability and effectiveness of Lalitak.com and our services.
  • Recommendations and Personalization: We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience on Lalitak.com.
  • Comply with Legal Obligations: In certain cases, we collect and use your personal information to comply with laws and regulations applicable in India.
  • Communicate with You: We use your personal information to communicate with you in relation to Lalitak services via different channels (e.g., by phone, email, chat).
  • Advertising and Marketing: We use your personal information to display interest-based ads for features, products, and services that might be of interest to you on our Website and on third-party platforms. We may use information (like a cookie identifier or a device identifier) that does not directly identify you to serve these ads.
  • Fraud Prevention and Credit Risks: We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Lalitak, and others. We may also use scoring methods to assess and manage credit risks (if applicable for certain payment methods).
  1. What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve Lalitak.com services, we use cookies and other identifiers. Cookies are small data files placed on your device or computer. They help us remember your preferences, understand how you interact with our Website, and provide a more personalized experience. For more information about cookies and how we use them, please read our [Link to your dedicated Cookies Notice/Policy, if separate, otherwise integrate directly into this section].

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some essential features of our Website, such as adding items to your shopping cart or proceeding to checkout.

  1. Does Lalitak Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below.

  • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products, delivering packages, sending postal mail and email, analyzing data, providing marketing assistance, processing payments, and providing customer service. These third-party service providers have access to personal information needed to perform their functions but may not use it for other purposes. Further, they are obligated to process the personal information in accordance with applicable law and this Privacy Policy.
  • Business Transfers: As we continue to develop our business, we might sell or buy other businesses or assets. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Lalitak, or substantially all of its assets, are acquired, customer information will be one of the transferred assets.
  • Protection of Lalitak and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our [Link to your Terms & Conditions page] and other agreements; or protect the rights, property, or safety of Lalitak, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
  1. How Secure Is Information About Me?

We design our systems with your security and privacy in mind.

  • We work to protect the security of your personal information during transmission by using encryption protocols and software.
  • We follow industry-standard security measures when handling payment data.
  • We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, processing, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
  • It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer.
  1. What Information Can I Access and What Choices Do I Have?

You can access your information, including your name, address, payment options, profile information, and purchase history, in the “Your Account” section of the Website.

  • Choices: Many of our services include settings that provide you with options as to how your information is being used. You can always choose not to provide certain information, but then you might not be able to take advantage of many of our services.
  • Updating Information: You can add or update certain information in your “Your Account” section. When you update information, we usually keep a copy of the prior version for our records.
  • Communication Preferences: If you do not want to receive email or other communications from us, please adjust your communication preferences within your account settings or by using the unsubscribe link in our emails.
  • Cookies: The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. However, as noted, blocking cookies may limit the functionality of the Website.
  • Exercising Rights: For requests to access personal information that is not available through “Your Account,” or to exercise other rights like correction or erasure, please contact our Grievance Officer.
  1. Are Children Allowed to Use Lalitak.com?

Lalitak does not sell products for purchase by children. We sell household products for purchase by adults. If you are under the age of 18 years, you may use Lalitak.com only with the involvement of a parent or guardian.

  1. Conditions of Use, Notices, and Revisions

If you choose to use Lalitak.com, your use and any dispute over privacy is subject to this Privacy Policy and our [Link to your Terms & Conditions page], including limitations on damages, resolution of disputes, and application of the prevailing law in India. If you have any concern about privacy at Lalitak, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy will change also. You should check our Website frequently to see recent changes.

Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

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